Porsche Cayenne





















Porsche will reveal the second generation Cayenne at the Geneva motor show next week. Longer and lighter than its predecessor, the new SUV is more powerful yet more fuel efficient than the model it replaces. It will also be available with a hybrid powertrain for the first time.
Though the changes appear to be subtle, the new Cayenne's design is now more closely aligned to that of other Porsche models. The front face employs similar headlamps as the Cayman and the LEDs, tucked into the upper corners of the gaping airdam, are akin to those on the recent 911. The rear end, however, with its taillamps bleeding over onto the rear fender, have an innate Japanese-like design quality. We hope they will be better experienced in the metal.

Along with the 48mm increase in length, the new car's wheelbase has also been extended by 40mm, offering occupants more space and variability inside. The most significant enhancement within the interior is the center console rising up to the front with its upright selector or gearshift lever, lending a more sporting character to the driver-oriented cockpit.

The new Cayenne will be available in Europe from May.
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Speakers confirmed for Interior Motives China Conference 2010

Beijing hosts this year's Interior Motives China Conference which takes place 21-22 April on the eve of the auto show. Click for larger images
Simon Loasby, director of design for VW China, will be presenting at the conference. VW has the largest sales of the Western OEMs in the market
The 2010 conference picks up from last year's event where Chery's director of styling, Li Chuanqun (above), questioned misconceptions from young Chinese designers that Western design is the modern way to go
Zhen Su Lin (far left), design director for Dongfeng Motor Corporation, discussed the iCar at the 2009 conference held in Shanghai
At last year's event, 27 of the world's foremost car design experts and nearly 250 delegates debated the future of Chinese car design
Top image (left) - Getty Images. Copyright: Sam Diephuis

Speakers are being confirmed for CDN's China conference this year, an event that seeks to bring together the changing design tones of global OEMs with the best of local design.

Titled ‘New brands and the search for a design identity', the conference will explore both global and Chinese influences in this exploding market, and include both international and Chinese design chiefs within global OEMs.

Rising talent Wulin Gaowa, senior designer at Beijing Automotive Technical Center (BATC) will be speaking at the event
Double Du, chief of the China design team for PSA Peugeot Citroën, will be participating
Robert Walker, project manager, PSA Peugeot Citroën China design studio

The event is hosted by CDN's print








































magazine, Interior Motives, and takes place in Beijing on 21-22 April, just before the auto show opens to the press on 23 April. It is the third in an annual series of conferences from Car Design News.

Presenters will include both Simon Loasby and Cia Qian, respectively director of design for VW China, and head of the Shanghai design studio for the Shanghai VW joint venture. VW has the largest sales of the Western OEMs in the market.

Likewise, Double Du and Robert Walker, respectively chief of the China design team, and project manager in the China design studio, for PSA Peugeot Citroën will also be speaking.

New Chinese design will be represented by rising talent such as Wulin Gaowa, a graduate of both Qinghua and Pforzheim, who has experience at the Mercedes Technology Center in Sindelfingen and Italdesign Giugiaro in Italy. She is now a senior designer at BATC (Beijing Automotive Technical Center), the design hub for Beijing Auto Works, and will be at the conference together with the director of design and development at BATC, Shan Wei.

Last year's Interior Motives conference was in Shanghai, and saw lively debate about the nature of the so-called ‘C-factor' as the key to Chinese automotive design. Chery's director of styling Li Chuanqun told delegates that "there is a misconception from young Chinese designers that Western design is the modern way to go.

"When they see traditional Chinese references they somewhat look down on them. Experienced designers need to show them examples of old culture. We need to bring the tools and processes from the West, but want our Chinese nationals to draw on their own influence."

Progress towards that goal will be one of the measures to look for at 2010's event.

The conference is supported by sponsors Alcantara, Eagle Ottowa, Johnson Controls and Stile Bertone, and is organized in partnership with the Beijing Auto Show, an affiliate of CCPIT (the China Council for the Promotion of International Trade).

The Interior Motives China Conference is the only event where Western and domestic car makers talk exclusively about the interior design of cars. Find out more at the conference website, where you can register to attend. There will be simultaneous English/Mandarin translation.

The conference is one of a trio of Car Design News events taking place on the eve of the Beijing Auto Show. Also among them is the announcement and presentation ceremony for our China Design Awards, which will be held at a dinner on 21 April, the evening of the first conference day.

Related Articles:
Report: Interior Motives China Conference 2009 – Day 1
Report: Interior Motives China Conference 2009 – Day 2

Related Website:
http://china.interiormotivesconference.com
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Pforzheim Winter Degree Show 2010

Pforzheim University's winter degree show was held in the Congresshall complex in downtown Pforzheim. Click for larger images
1908 'Brutus' racing car on loan from the Sinsheim museum
Jun Hyuck Eoh and his 'New Smart Interior' concept
Rendering by MA student Jan Schmid (right) and Stransky Vojtech (left)
Sketch by BA student Strunz Korbinian
BMW 'Airic Airin' by Seung Mo Lim

Pforzheim University held its winter degree show earlier this month, taking over the Congresshall complex in downtown Pforzheim again, rather than the school itself, which is situated on the outskirts of the town. The German school's exhibition covered projects from five graduating Masters' students and eight BA students, with an increasing number of interior projects being tackled, especially by MA students.

MA student Dennis Rohm's 'Carat' concept
'Mercedes Design Spaceship' animation
'Mercedes Design Spaceship' by Zimo Yang
'New Smart Interior' animation
'Active Interior for Active People' by Raphael Gross
Concept animation by MA sudent Jan Schmid

















































The exhibition also included work from first-semester Masters students for a vehicle for the nearby spa town of Bad Herrenberg, as well as a ‘My First Mercedes' project from fourth and sixth semester undergraduates. In addition, a range of designs for a VW Cargo project from third semester students was shown, with work projected on a large screen. The entrance to the Congresshall was graced with the amazing ‘Brutus' racing car from the Sinsheim museum, a veritable supercar dating from 1908 with an incredible 46-liter BMW aircraft engine.

Projects from the graduating MA students included:

Mercedes Design Spaceship
Zimo Yang
After graduating from Tsinghua University in Beijing, Yang went on to take an Internship at Mercedes, working in interiors. This led to a final year project for a fanciful spaceship, a Virgin Galactic-type space trip capsule for four people. The 'passengers' are located in personal rigid 'sleeping bags', looking like kyacks or seed pods that can rotate to keep the occupant horizontal when in vertical flight mode and keep them rigidly located at all times. The 1:7.5 scale model was finished as a full interior/exterior mock-up, with an asymmetric window layout that affords 360 degree visibility for all occupants.

New Smart Interior
Jun Hyuck Eoh
Another full exterior/interior model using asymmetry, ‘Eddie' Eoh's project is a co-branding of a Smart car and Apple computer, set in a future where urban customers merely rent cars rather than buy them, accessing them via their iSmart PDA device. Unlike the current Smart, with its product design-inspired interior, Jun's interior set out to have very flowing lines and may be seen as a development of the currently popular Car2Go service in Ulm. The two-seat layout allows the passenger seat to stow behind that of the driver, opening up a large stowage space beside them if needed. The 1/3 model was beautifully finished with its asymmetric lift up canopy and a scale road atlas on the seat.

Active Interior for Active People
Raphael Gross
This was another interior project where a PDA device orders the most appropriate vehicle for the user's needs, with the car being automatically driven. "The assumption is that people just want to be passive when not driving a car," says Gross. "I wanted to prove the opposite: that people like to be active. So here they can create piezoelectricity to energize the vehicle, or challenge your passenger to a game". This is done by gripping a series of colored ribbons that flow around the interior, creating fun effects and colors to leave for the next user. An accompanying video showed examples of piezoelectric exhibits, including the Doewe Egberts interactive coffee machine from Dutch Design Week and the piano steps from a Scandinavian experiment, where 60 percent of passers chose the piano steps rather than tasking the escalator. "In future we'll have nano-scale piezoelectricity, woven into fabrics, generated in shoes while you walk".

BMW Airic Airin
Seung Mo Lim
This two-seater roadster explores fluid surfacing in a new way, using magnesium lightweight wire as a body cladding material. "The advantage could be to produce lower drag by encouraging airflow along the grooves, not unlike sharkskin or Speedo Fastskins," explains Lim. Interestingly, the wires were laid from the centerline of the hood outwards, so that they become increasingly distorted as they move over the various body contours onto the bodysides and around the wheelarches. The two passengers are in cockpits separated by a central windmilling fan mounted at 30 degrees that uses airflow from the rear diffuser to draw air from above through the fan to recover some energy to the motors.

'20/20' project by Harish Kumar. Click for larger images
'Status Quo' by Bastian Baudy
'Elementar Racer' by Dennis Kosik
'Audi Desert Offroader' by Khalid Hadad
'Mutation' by Daniel Lichtwald (left); Mercedes interior concept by BA student Sebastian Platzer (right)
'VW Katana' by Cemal Kurus
Photos: Nick Hull

20/20 project
Harish Kumar

This was the most abstract project on display, and explores how forthcoming haptic displays and interfaces might be used in an interior. "It aims to include blind people into the design team and gives sighted people an alternative experience of how to interact with the surrounding space," says Kumar.

Projects from the graduating BA students included:

Harish Kumar and his '20/20' concept
Personal mobility concept animation by MA student Sang Hoon Lee
Opel FLEXscha' by Dennis Brings
Concept animation by MA student Do Vale Rodrigo Ciossiani
Concept animation by Alan Tam
Animation by MA student Steven Bockmann
Animation by Jonathan Hodder












































Status Quo
Bastian Baudy
This complex, highly-finished model comprises two cockpits separated by a solid membrane, with seats integrated into the tub as a series of faceted surfaces. The deeply recessed doors and roof appear as transparent frosted ice cubes and the steering column develops out of the windshield on an elongated tube. The rear is concave with a series of fragmented cubes to suggest the technology breaking out of the surfaces.

Opel Kite Surfer
Ji Won Jung
Another beautifully detailed exterior/interior model, designed for an Asiatic ecotown. This three-seater hydrofoil sports a center driving position, plus a sweeping cantilevered glass roof with exposed rear deck.

Opel FLEXscha
Dennis Brings
Another concept for southeast Asia, this resembles a giant two-seat Segway that can take alternative rear modules for different user needs. The model showed an interlocking rear module for two further passengers, sitting lower and wider than in front.

Elementar Racer
Dennis Kosik
This two-seat racer features a center body broken into strips that flow up the hood and disperse around the glasshouse, progressing into separate vanes at the rear. The resulting reptilian look to the face of car and surfaces is set off by big diameter wheels, with a strong negative camber.

Audi Desert Offroader
Khalid Hadad
Hadad's saucer-shaped body with high ground clearance and separated chassis is said to express lightweight and sportiness. The design took inspiration from solar racers, manta rays and the Desertec solar mirrors energy project in the Sahara. The idea is that water could be collected in the rear fenders to feed a turbine. "It's simple in the surfaces, very iconic, no gimmicks," he said.

VW Metropolis
Edwin Mailänder
This is a four-wheel tandem bug with separate drivetrain and close-coupled rear wheels. The idea is you buy the car and rent the technical parts with various power units available: a narrow rear track for a small engine, wider track for GTi power. The central driving seat can slide back to nest into the surrounding two rear seats to create a chill-out lounge area.

VW Katana
Cemal Kurus
The Katana is another plug-in drivetrain concept where the customer buys a bodyshell and rents the powertrain, like a mobile phone contract. Kurus also displayed a VW Up! model with similar front face. Both were painted clay models.

The Bachelor course covers the Transportation Design program in seven semesters, with students embarking on specialized transportation projects in their second semester. Bachelor students are encouraged to continue on the Masters Course, which comprises three semesters. The Masters course is taught in English and involves training in digital design workflows, running alongside the project work.

Related Articles:
Pforzheim University Summer Show 2009
Pforzheim University Winter Degree Show 2009
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